The India Online Study

Purpose: India Online: Measuring, Understanding, and Making Decisions about Internet in India

Ideator: None

India Online study is all about understanding and managing the challenges in implementing a true Digital India. This project not only expects to collect quantitative and qualitative data on how Indians, across towns and villages benefited from the Internet, what they learnt from Internet and how they use Internet to help someone. This study also crowdsources the understanding of different stakeholders about Digital India, the challenges of implementing a true Digital India and the roles people want to play in implementing digital India. More importantly it also brings the perspective of non-users.

What is the project idea?

India Online study is all about understanding and managing the challenges in implementing a true Digital India. This project not only expects to collect quantitative and qualitative data on how Indians, across towns and villages benefited from the Internet, what they learnt from Internet and how they use Internet to help someone. This study also crowdsources the understanding of different stakeholders about Digital India, the challenges of implementing a true Digital India and the roles people want to play in implementing digital India. More importantly it also brings the perspective of non-users.

Why is this idea needed?

While the benefits emerging from the use of digital technologies are highly significant, the challenges emanating from the same cannot be ignored. In order to stay relevant to the context, organizations need to have a right management approach to effectively digitize their activities.

It will not be wrong to say, ‘Digital India’ is still the elephant that a lot of blind women and men are trying to unravel within the boundaries of their expertise, exposure and ability to imagine. All the stakeholders of ‘Digital India’ will interpret and utilize it in their own ways, bring their own management perspective. However, managing these perspectives and using the management method of co-creation would be the most ideal way to identify the challenges and evolve solutions, this would be the key to the success of ‘Digital India’ idea.

With these philosophies and background, the PAN-IIM conference is an endeavor to bring together all the stakeholders including the academicians, researchers, businesses, policy makers, politicians, scientists, entrepreneurs, students, civil society, rural change makers and any interested individual to one platform for sharing of their experiences, ideas, viewpoints and collective intelligence. The unique format of this event will not only request the stakeholders to submit papers documenting their research and findings on the various benefits and challenges of a true ‘Digital India’, but also use the co-creation workshop methodology to define all the possible challenges, brainstorm on solutions and develop an effective action plan for implementation of ‘Digital India’ idea.

What challenges it is addressing

How can the success of this project be measured?

What is the revenue potential of this idea?

SUPPORT THIS IDEA

Budget: 5,000,000
Requires: 20% sponsorship

Makers

Kelly Armstrong

UI Designer

Saurabh Kumar

None